History of Vertu

Vertu is a brand that produces the most expensive phones in the world. All Vertu models belong to the luxury class, which emphasizes the status of their owners. This is not surprising, because the minimum cost of a luxury mobile device starts at several thousand dollars. .

There was a time when the presence of any mobile phone caused surprise and envy from others, when the cell phone was really a luxury and was only available to people with a certain income.

Nowadays, almost every child has a mobile phone. No iPhone will surprise anyone right now. And yet there are phones, the presence of which can afford a few, they are Vertu. .

In 1997, Nokia, as part of the engineers, offered the company a completely new approach, which was to create phones with expensive precious materials. The idea was not original, because at that time, many manufacturers were already trying “jewelry work” in relation to mobile devices. But only Nokia has approached this issue professionally. The management approved the “precious idea” and in 1998 a subsidiary called Vertu was founded. .

Vertu is translated from French as “virtue, dignity”, from English the word “virtue” has a similar meaning. And in German there is a verb “vertun”, which translates as “to waste”. It's not hard to imagine a collapsed stream of jokes and comments on Vertu after this information. .

In 1999, a concept was developed to create future models of phones. The production process was a little delayed - testing materials and testing new concepts took a considerable amount of time. .

The first Vertu model was officially introduced on January 21, 2002, it was the ancestor of the Signature collection. A second collection called Ascent was released two years later. There are currently several major collections. With some frequency, Vertu pleases its fans with the release of exclusive models. .

Vertu mobile phones are similar to Nokia. Its main difference is the design consisting of a titanium case, precious stones, metal ceramics and leather. The cost of the most expensive production model Vertu is 90 thousand euros, and the price of the most expensive exclusive model is more than 320 thousand euros. .

The uniqueness of the phone lies in the fact that each Vertu model is made by a separate master. Creating Vertu is hard work that requires certain skills and skill. .

Vertu is not only the appearance, but also the inner world of quality. When creating phones, great attention is paid to the quality of sound transmission, as a result, the audibility of the interlocutor is ideal - clear and without interference. The phone is equipped with a special speaker, which was developed, focusing on the frequency range of the human ear. Special attention of the Vertu master was paid to the sounds accompanying keystrokes. Vertu also has a special, unique ringtone, which is another similarity to Nokia. .

Up to a certain point, all Vertu phones were produced in monoblocks, only in 2009 the first exclusive clamshell appeared. .

Wertu, like everyone else, has its competitors, and they are such prestigious large companies as Gresso, Mobiado, TAGHeuer. .

Since 2000, Vertu has been headquartered in the UK in Church Crookham, Hampshire. The company's branches are scattered around the world. .

Vertu is now virtually independent of Nokia. The company has its own management, its own team of craftsmen and all the necessary production facilities. .